You need to get your message out.

But every time you sit down to tell your story, you have no idea what to say.

My parents were exactly the same.

They built luxury cabins in the Loch Lomond National Park.

Dad had been landscaping for decades.

Mum had run multiple businesses alongside being a teacher.

The bricks and mortar was easy.

But content…

That was a mystery.

Too complicated.

Too technical.

Unfamiliar.

Plus, who would care about what was happening at a little cabin business in Scotland?

It turned out… over 100,000 people cared.

20,000 cared enough to join our mailing list.

Every day we would send updates, every day hundreds, thousands, sometimes millions of people would see them.

The key?

Stories.

Mum could write.

So we started to post on Facebook.

It gained traction.

The traffic was directed to the website.

The website built a mailing list.

Why the list changed everything

The mailing list was the most important marketing tool we owned.

It meant we never had to lose 15% to Airbnb - because we didn't need them.

The list was ours - no middle man.

We'd tell stories all week, then on Sundays — availability.

Bookings flooded in.

It never missed, because the email always ended up in our audience's inboxes.

There were no algorithms suppressing our reach.

No sudden change in the way Booking.com listed our business.

Just a direct line of communication between us and people who wanted to hear from us.

Mailing lists average between 10-36x return on investment. That's AVERAGE.

During the summers, the cabins were fully booked months in advance.

We had a cancellation waiting list with hundreds of people.

I want to get you the same results.

Here's how.

I'll interview you.

Get right to the core of your business.

Articulate your offer.

Pinpoint your USP.

I'll find out what's new - what's worth telling people about.

And I'll turn that into copy.

Good copy.

The kind of copy that creates a 36x ROI.

What you get

I'll craft subject lines your audience can't help but to open.

Tell stories your clients want to read - in your voice.

But most importantly - you'll become the owner of the most valuable digital asset you can own.

Let's build your list.

Ross